Style Guide SS28 v1 Early Edition: Seven Interior Styles for Spring/Summer 2028

Most colour reports start with a shade of the season and work backwards to the room. We start with the style the room already belongs to. A home is rarely built around one new colour. It usually follows a language you have chosen over time — Scandinavian, Japandi, a quieter minimalism, or something more collected and historic.

Style Guide SS28 v1 Early Edition takes that style-first view into spring/summer 2028. It is a 23-page English PDF from BusinessCraft Nordic. It maps seven established interior styles, each with a stable core and an SS28 layer of materials, form, mood and colour. Across those styles run four trend layers and a 31-colour palette of our own — our names and our screen interpretations, not a licensed colour-system product.

This is an Early Edition. Colour evidence for 2028 is still partial: as of 10 November 2026, no Nordic paint brand has published a 2028 chart, and the official Stockholm Furniture Fair was not held in 2026. Gaps are labelled in the guide, not filled in. The complete v2 edition is planned for spring 2027, after Stockholm Furniture Fair (9–12 February 2027), Salone del Mobile (13–18 April 2027) and the paint brands’ 2028 releases.

What the guide contains

The Early Edition covers seven styles: Scandinavian/Nordic, Japandi, soft warm minimalism, Mid-Century Modern, eclectic/curated maximalism, Classic/New Heritage, and Industrial. Coverage is partial for six of them. Mid-Century Modern is thin, with no colours assigned yet. No style is marked strong in this edition — and we have left those gaps visible rather than inventing a fuller picture.

• 31 BusinessCraft colours, with a colour and material map for each style that has a palette
• Seven own interior images, one per style — illustrative, not photographs of real rooms, and not a paint-match reference
• Sources that were open as of 10 November 2026: a 2028+ colour-system forecast, 2026 design fairs and press in Milan, Stockholm and Copenhagen, museums and exhibitions, and announced fair themes for January 2027. The mapping onto the seven styles is our own.

Below are three themes from the guide — a light Nordic chapter, a quieter Japandi reading, and a deeper New Heritage palette — so you can see how a style page and its colour card work together.

1. Scandinavian / Nordic

The core is familiar: light, functional rooms, natural materials, daylight and pared-back forms. The SS28 layer does not pick a single wood or a single mood. It holds two material directions at once: translucent morning materials — bleached ash and limed oak, lime plaster, voile, frosted and sea glass — and warmer day materials, such as honey-toned oak, cane, terracotta, travertine, copper and brass.

Colour follows the same split. The pale end of the BusinessCraft palette includes First Light, Pistachio Veil, Frost Haze, Tide Glass and Lime Plaster. A warmer neighbouring scale brings Powder Rose, Petal Apricot, Rosy Coral Glow, Ochre Sun, Ember Orange and Brick Velvet, with Beeswax Honey, Glazed Ochre, Fired Clay, Warm Travertine and Chalk Yellow from the day range. That is 16 colours, the largest chapter in the Early Edition.

Coverage is still partial. There is no 2028 Nordic paint chart yet, and some of the warmer tones are neighbouring evidence — used because they sit close to the style, not because a source labelled them Scandinavian.

2. Japandi

Japandi keeps its core: Japanese simplicity meeting Scandinavian function — few objects, a low base, natural materials and calm neutrals. On the 2026 fair floor the style was still clearly present, with a low, uncluttered base, more sculptural cabinets, wooden slats, and folded, paper-light lampshades.

The Early Edition is frank about colour. No open source we used gives a 2028-labelled Japandi palette. The five BusinessCraft colours assigned here — First Light, Lime Plaster, Beeswax Honey, Glazed Ochre and Fired Clay — are neighbouring tones from the pale morning range and the warm day range. They are compatible with the style; they are not claimed as a source-labelled Japandi chart.

This chapter will need a further look after Stockholm in February 2027 and Salone in April 2027.

3. Classic / New Heritage

New Heritage treats historic type-forms and authentic materials as living work, not as pastiche. The SS28 layer brings hand-made day materials — zellige and cotto, honey glass, copper and brass, ochre and fired clay — and deeper evening contrasts: brick-red marble, velvet, bronze, and a small group of evening colours.

The BusinessCraft palette for this style has 12 colours: Brick Velvet, Beeswax Honey, Glazed Ochre, Fired Clay, Warm Travertine, Chalk Yellow, Blush Clay and Kiln Brick, together with Room Blue, Indigo Evening, Burnish Gold and Pale Brass Mist from the evening group.

The rest of the guide, in brief

The Early Edition also has chapters on soft warm minimalism — pale, powdery morning tones, strongest on mood — on eclectic/curated maximalism, and on Industrial, which has more to work with here than it did in our reading for 2027. Mid-Century Modern has a short page only: the colour evidence is too thin to assign a palette, and that gap is left empty on purpose.

Four trend layers run across the styles rather than standing as an eighth style: sensory slowness; visible making and performance; soft, inflated volume (a form language, not a colour story); and the work of hands.

A note on colours and images

All images in this article are BusinessCraft’s own work, made for Style Guide SS28 v1 Early Edition. The interiors are illustrative, not photographs of real rooms. Colour names and the hex values on the cards are BusinessCraft’s own; they are not conversions of any protected colour-system code, and they are not a paint-match reference. Colours on screen vary. Always check a physical sample before specifying or ordering paint. Brand names, where they appear as sources, are trademarks of their owners. BusinessCraft Nordic AB is not affiliated with, endorsed by, or a licensee of those companies for this guide.