Uniting Gastronomy, Art & Enterprise: The Vision of Giorgi Skhirtladze
A seasoned entrepreneur with roots in Georgia, Giorgi Skhirtladze brings a rich heritage of hospitality, culinary artistry, and international business acumen to BusinessCraft.
As Director of Culture, Culinary & Eastern/Eurasian Ventures, Giorgi Skhirtladze not only shapes the marketing, promotion, and creative vision for Easter Knot Records and its sister creative franchise GeoVisionCraft, but also leads a suite of culinary and regional initiatives under the BusinessCraft umbrella.
As the driving force behind Easter Knot Records, Giorgi Skhirtladze orchestrates every facet of the label’s marketing, promotion, and creative vision. At the helm of two dynamic ventures—Giovisioncraft, his cutting-edge creative franchise, and the Franschise umbrella that unites his diverse music-industry endeavors—Giorgi’s leadership is defined by innovation, collaboration, and an unwavering commitment to artistic excellence.
In his role as Creative Director, Giorgi designs integrated marketing campaigns that resonate across digital platforms, live events, and brand partnerships. Drawing on his deep network of artists, producers, and record labels, he curates release strategies that balance chart-ready singles with boundary-pushing experimental projects. From crafting social-media storytelling to negotiating label alliances, Giorgi ensures that every Easter Knot Records release carries a cohesive, compelling narrative.
Under his stewardship, Giovisioncraft has become synonymous with forward-thinking brand collaborations and immersive multimedia experiences. Whether coordinating cross-genre producer collectives or launching pop-up listening sessions for breakthrough talents, Giorgi elevates each project with bespoke visuals, targeted PR outreach, and data-driven audience insights. His Franschise division further amplifies these efforts, providing scalable infrastructure for touring, merchandising, and global sync placements.
By blending strategic marketing acumen with a hands-on creative approach, Giorgi Skhirtladze continues to position Easter Knot Records as a beacon for artists who dare to redefine the sound of tomorrow.
Culinary & Cultural Brands
Giorgi oversees all restaurant concepts, specialty food products, and wine-distribution programs—designing immersive dining experiences that celebrate authentic gastronomy and sustainable sourcing. From conceptualizing fast-casual eateries to crafting premium food lines, he ensures each brand reflects BusinessCraft’s commitment to quality and storytelling.Strategic Regional Expansion
Leveraging his deep network across Eastern Europe and the Eurasian corridor, Giorgi spearheads market entry and growth strategies—building partnerships, localizing offerings, and driving responsible, innovation-led expansion into emerging markets.Khachapuri & Khinkali Franchise
Under his leadership, the Khachapuri & Khinkali Franchise brings Georgia’s signature dishes—cheese-filled breads and handcrafted dumplings—to global urban centers. Giorgi architects the brand’s fast-casual model, franchisee training, supply-chain standards, and menu innovation (including vegan and regional twists) to scale authentically across food courts and standalone venues.GeoVisionCraft
As founder of GeoVisionCraft, Giorgi has created a cross-border platform uniting entrepreneurs, investors, and thought leaders throughout the Caucasus and EuroAsia. Through curated events, digital collaboration tools, and mentorship programs, he fuels sustainable economic development across both traditional industries and emerging sectors.CaucaLink
In partnership with GeoVisionCraft, CaucaLink operates as BusinessCraft’s on-the-ground execution arm—facilitating logistics, joint ventures, and market matchmaking across the Caucasus. Giorgi leverages this alliance to offer seamless entry for global brands, ensuring transparency, sustainability, and local expertise in every project.
By weaving together record-label innovation, culinary artistry, and strategic regional initiatives, Giorgi Skhirtladze continues to expand BusinessCraft’s footprint—championing creative collaboration and authentic storytelling at every touchpoint.
The Easter Knot Records
As Creative Director of Easter Knot Records, Giorgi Skhirtladze leads a worldwide network of artists, producers, and labels to craft boundary-breaking music experiences. Drawing on his deep passion for cultural exchange, he curates collaborations that weave together sounds and stories from every corner of the globe. Under Giorgi’s direction, Easter Knot releases become immersive journeys—pairing innovative production techniques with tailor-made marketing campaigns that speak to diverse audiences. By championing cross-cultural partnerships and fresh promotional ideas, Giorgi continually reinvents how music can connect people, spark conversation, and celebrate the rich tapestry of world cultures.
Khachapuri & Khinkali franschise
The Khachapuri & Khinkali Franchise Concept is a culinary venture that brings the heart of Georgian cuisine to a global audience—celebrating the rich flavors, warmth, and hospitality of the Caucasus region. Rooted in tradition and driven by modern execution, the concept focuses on two national treasures: the beloved Khachapuri (cheese-filled bread) and Khinkali (handcrafted dumplings). The franchise offers a fast-casual dining experience where authenticity meets efficiency. From quick service counters in urban food courts to full-service restaurants in cultural hotspots, the concept is designed to scale across multiple formats while maintaining quality, heritage, and atmosphere. Franchisees benefit from a proven supply chain, standardized recipes, training programs, and a strong brand identity that blends rustic charm with contemporary aesthetics. Menu innovation includes regional variations of Khachapuri, vegan and modern twists on Khinkali, as well as complementary Georgian wines and craft sodas. Whether in Stockholm, Berlin, Dubai, or New York—Khachapuri & Khinkali offers guests a taste of Georgia’s soul, one warm bite at a time.
GeoVisionCraft
GeoVisionCraft is BusinessCraft’s newest strategic initiative—a visionary platform designed to connect entrepreneurs, businesses, investors, and thought leaders across the Caucasus and the greater EuroAsia region. With a focus on economic development, knowledge exchange, and sustainable innovation, GeoVisionCraft serves as a hub for cross-border collaboration and transformative ideas.
The platform empowers local and regional actors by providing tools, mentorship, and networks to launch ventures, scale operations, and foster long-term resilience. It supports both traditional industries and emerging sectors, including green technologies, digital transformation, logistics, creative economies, and infrastructure.
GeoVisionCraft acts as a bridge—linking East and West, tradition and innovation, local insights and global ambitions. Through curated events, research, training, and a digital collaboration portal, it aims to unlock the vast untapped potential of the region and build an ecosystem of growth rooted in shared prosperity.
At its core, GeoVisionCraft is more than a platform—it’s a movement to redefine the entrepreneurial landscape of EuroAsia, guided by BusinessCraft’s belief in the power of ideas, community, and strategic vision.
Cauca Link
CaucaLink is BusinessCraft’s trusted regional partner in the Caucasus and EuroAsia, playing a key role in executing trade and business ventures across borders. As an integral collaborator within the GeoVisionCraft initiative, CaucaLink brings local insight, operational presence, and commercial expertise to facilitate strategic partnerships, sourcing, and investment opportunities in the region. With deep roots in the Caucasus, CaucaLink acts as a gateway for European and global companies seeking to enter or expand within this diverse and dynamic market. Its activities span logistics, export-import operations, joint ventures, industrial sourcing, and market matchmaking, all driven by a commitment to transparency, sustainability, and shared economic growth. Together, GeoVisionCraft and CaucaLink form a powerful alliance—uniting vision with action, and strategy with local execution—to build resilient, future-facing business ecosystems throughout EuroAsia.