Shrinkflation Trends Goes Global: How European and Asian Brands Are Downsizing
In 2025, an invisible inflation trend is increasingly affecting consumers worldwide—shrinkflation. Major brands are downsizing product packages while keeping prices the same, or even increasing them, to maintain profitability without triggering sticker shock. While it may seem small, this strategy hides the real cost of living and changes consumer perception. Shrinkflation isn’t new, but its […]