Shrinkflation Meets AI: How Brands Are Using Tech to Hide Product Changes
Shrinkflation—the practice of reducing product size while maintaining (or subtly raising) price—has been a tool in brand toolkits for decades. But in 2025, it’s entering the digital age. Brands are no longer relying on broad packaging changes; they’re implementing AI-powered micro-adjustments informed by consumer behavior analytics. Discover how companies use AI analytics and data science […]