FOR IMMEDIATE RELEASE
BusinessCraft Acquires The Easter Knot Records – Expanding into Music and Creative Ventures
Stockholm, Sweden – May 12, 2025 – BusinessCraft proudly announces the acquisition of The Easter Knot Records, a rising independent record label known for its emotionally driven productions, genre-crossing releases, and artist-centered ethos. This acquisition marks BusinessCraft’s official expansion into the creative and cultural industries.
Founded on a mission to elevate poetic expression and sonic experimentation, The Easter Knot Records has quickly established a distinct identity, producing acclaimed works from artists such as Österknut, Ordbrand, and Gym Therapy. The label is also recognized for its groundbreaking cross-border collaborations, including the fusion of Georgian vocal traditions with European electronic styles.
“We believe that music is one of the most powerful mediums for storytelling and human connection,” says Mattias Knutsson, CEO and founder of BusinessCraft. “The Easter Knot Records has created a platform that speaks directly to the soul. We're excited to provide the tools and reach to take this vision global.”
The acquisition complements BusinessCraft’s diverse portfolio of brands and businesses spanning preparedness, critical materials, real estate, and innovation. The Easter Knot Records will continue to operate under its current name as a fully owned subsidiary, gaining strategic support in production, distribution, and artist development.
For media inquiries, artist submissions, or partnership opportunities, please contact:
📧 press@theeasterknotrecords.com
🌍 www.osterknut.com
🌍 www.theeasterknotrecords.com
